IIFA 2024: Shah Rukh Khan, ‘Tauba Tauba’ and the fusion of old and new


A fan admitted on the green carpet of the IIFA Awards 2024 in Abu Dhabi that he was only here for SRK. “They will do everything for him in Dubai. They love him a lot,” said a local writer. It would not be an exaggeration to call the three-day (September 27-September 29) extravaganza a one-man show, as Shah Rukh Khan was the talk of the town from the word go.

Expecting him to appear, the paparazzi stood for 12 hours in a mind-boggling wait. Well past midnight, the wait was worth it for star-studded fans and media as the Bollywood superstar — after wowing the crowd inside the Etihad Arena with his wit and charm — walked the carpet resplendent in his black suit and stylish watch. He greets a young boy with a smile, wrapping up his IIFA experience that began with a frenzied crowd of fans at the Mumbai airport.

Mani Ratnam and AR Rahman present Best Actor Award to Shah Rukh Khan at IIFA Awards 2024 at Etihad Arena in Abu Dhabi

Mani Ratnam and AR Rahman present Best Actor Award to Shah Rukh Khan at IIFA Awards 2024 at Etihad Arena, Abu Dhabi | Photo credit: IIFA/Instagram

SRK’s comeback

“It’s good to be back,” the star said after winning the best actor award for his performance in Atlee’s. soldier (2023). As Shahrukh went through a lean patch with blockbusters send And soldier A dream to enjoy 2023. However, the craze for him at the event was another indication that the actor was beyond box office legitimacy.

While he performed with impeccable energy and left the audience in splits with his humor, Shah Rukh took a moment to reflect on his difficult phase. “We were going through a tough time when we were making it soldier” said the star indirectly referring to his son Aaryan Khan’s high-profile drug case.

Apart from King Khan, the hit track ‘Touba Touba’from bad news AlsoGot fans on their feet. Be it at a press conference, on the green carpet, or during the show, Vicky Kaushal never hesitated to ask guests or co-stars to join her for Karan Aujla’s peppy number.

Talk about movies

Interestingly, the awards were not all about glitz and glamour. “Who are you wearing today?” Those who display a unique fashion sense ask the obvious question. However, the conversation also revolved around filmmaking and its challenges today.

Venkatesh and Devi Sri Prasad performing during the IIFA festival at the Etihad Arena in Abu Dhabi

Venkatesh and Devi Sri Prasad performing during the IIFA festival at the Etihad Arena in Abu Dhabi. Photo credit: IIFA Festival/Instagram

“I am 72 years old, and I want to say to all of you ‘don’t give up’,” Vidhu Vinod Chopra said of his movie’s phenomenal success. twelfth fail, Played by Vikrant Massey. “You must have immense faith in your material,” said the director, explaining how several filmmakers did not give his films a chance.

Rakesh Omprakash Mehra Rang De Basanti Reputation is completely unaffected by the mention of artificial intelligence. “Artificial intelligence is not shaping screenwriters. Machines cannot replace people,” he said. Kabir Khan, who produced back-to-back quality sports biopics 83 And Chandu Champion, Don-to-Death talks about reviving the genre. “It’s more about filming realistic stories than worrying about genre,” he said.

Also read:IIFA 2024: Director Hemant M Rao slams organizers for being “disrespectful”

Music legend AR Rahman wanted a change in his case. “I hope to see more classical music in films. I want to watch good movies Shankarabharanam (1980) And Sindhu Bhairavi (1985). The makers should focus on delving deeper into classical music and create more tunes,” he suggested. Shilpa Rao, the voice behind hit tracks like ‘Kawala’from the jailer (2023) and from ‘Beshram Rong’ send (2023), musicians sought to continually learn the craft.

While industry seniors reflected on their years of experience and reinvented themselves, Bollywood’s upcoming stars commented on expectations from them. Its decision is Chaturvedi abuse boy And Gehraian At the press conference, he was referred to as “the future star of Bollywood”.

Kriti Sanon at IIFA 2024

Kriti Sanon at IIFA 2024 | Photo credit: IIFA/Instagram

The actor said, fame is a big responsibility. “Let’s see how it goes. It’s a challenge to be at the top of the game,” he said. The goal is to bask in the glory of violent action drama murder, Said to maintain consistency. “It is difficult to choose the script wisely. I’m learning it.” Kriti Sanon, in a stunning blue gown, recounts her journey as a shy girl living her dream of becoming a popular actor.

The IIFA Utsavam program was a laudable idea to bridge the gap between Bollywood and the four film industries of South India.

Also read:Chaos at Mumbai airport as Shah Rukh Khan heads to IIFA 2024

Inside the Etihad Arena, the atmosphere was a stark contrast to the scene outside, as die-hard fans cheered for their favorite regional stars. Power-packed dance performances by Devi Sri Prasad and Prabhu Deva were the highlights of the IIFA festival.

The likes of Mani Ratnam, Shah Rukh Khan, AR Rahman, Chiranjeevi, Rekha and Hema Malini gathered under one roof was an occasion for the ages. The prize, as such, was easy to guess. However, the gathering of big stars and what they bring to the event makes the IIFA Awards worth waiting for every year.

The author was in Abu Dhabi at the invitation of IIFA 2024



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